Using generative brainstorming exercises, we explored potential adult learning services.


We identified distinct concepts to pitch to our peers in a storyboard speed-dating activity. After receiving feedback, we gravitated towards a learning service for caregivers of older adults with dementia.

We decided to pivot away from caregivers of older adults due to the pandemic.


When we went virtual due to the pandemic, connecting with stakeholders in this demographic seemed even more difficult than we had originally anticipated. We explored an alternative context - caregiver relationship between parents and children. We had a hunch that parents and children would be navigating an unprecedented amount of screen time given the pandemic.