How do we prompt users to think about lifestyle and reproductive health values when choosing birth control?


Seeing a gap in the current market landscape, we wanted our tool to help individuals understand how their lifestyle and reproductive health values play a part in choosing a method.

We mapped out common birth control attributes (often medical) into clusters to see what value themes emerged. We struggled in identifying names of values based on the clusters we created and had to work through language and culture barriers as a team. In the end, we settled on three value sets that resonate with a temporal framework: daily life (present), health and wellness (near future), and kids and pregnancy (future).