go where the students are

21 students participated
in card sorting
To implement a low-tech, high-impact research study, I organized a card sorting activity during a college and career fair. I created an Observation Sheet for PIC staff to ensure smooth facilitation and quality data observations. Using OptimalWorkshop, I produced a dendogram and similarity matrix.

Through this research, we were able to group jobs and industries in student-friendly language. For example, we identified natural clusters such as “architecture, art/design” and less natural ones such as hospitality and healthcare.