Mark

Key Learnings

Know when to pivot


It was difficult but important for our team to pivot the direction of our project, and I learned how to think critically about how we could best use our resources and our time given the pandemic.


Strategic prototyping


Our service included multiple touchpoints but we couldn't prototype and test every aspect of the design. We had to be strategic in what we put in front of users to get the most out of their feedback.


Understand the business aspect


We were pushed to think about how our service would produce revenue and what partnerships we could leverage to fill in the gaps.