Our client, the FemTech Collaborative, recognized that choosing a birth control method can leave individuals feeling overwhelmed, confused, and misguided.

The Collaborative is creating a suite of digital tools that help people clarify their reproductive health values and goals, navigate preference-sensitive decisions, and communicate with providers.

Given the nuance and robust medical topic of birth control, our task was to design a mobile experience that allows individuals to learn about, compare, and choose from among 18 birth control methods.