Service Landscape

Designing a service requires the ability to continually zoom in and out.

We used service design tools and methods to fully flesh out our concept. This helped us better understand the ecosystem within which our service would live as well as identify potential gaps that needed to be filled. We used the following diagrams and frameworks to better imagine our service:

  • journey map
  • ecosystem map
  • business model canvas
  • service blueprint
  • value flow

We often presented our work in the form of these diagrams in order to effectively explain our concept and receive constructive feedback. Additionally, we used these service design methods to plan which touchpoints would be the most fruitful to prototype and test given the short time frame.