We used service design tools to better imagine our service and identify gaps we needed to address.

We presented our work in the form of service diagrams to effectively explain our concept and receive constructive feedback. Additionally, we used these visuals to plan which touchpoints would be the most fruitful to prototype and test given the short time frame. Personally, I gained valuable insights about how to zoom in and out when designing a service through artifacts like the value flow diagram and the ecosystem map. On the other hand, I appreciated the challenge of going through a business model canvas which forced me to think about potential revenue structures.

We created the following artifacts:
  • journey map
  • ecosystem map
  • business model canvas
  • service blueprint
  • value flow