There is a history of reproductive oppression in the U.S., but there is a growing movement towards reproductive autonomy.

We met with our client (the Director of the FemTech Collaborative) to understand the birth control landscape and learned that there are multilevel factors (sociocultural to relational to structural) that shape people’s perception of contraceptive methods. Often, choosing birth control can leave individuals feeling overwhelmed, confused, and misguided.

Our goal was to propose a mobile experience that allows individuals to confidently choose birth control based on both medical and value-sensitive information.